A Test Case On The Effectiveness Of Google Adwords

View PDF | Print View
by: Ace McGavin
Total views: 0
Word Count: 377
Date: Sun, 31 Jan 2010 Time: 2:11 PM
0 comments

As a small business owner (I'm a DUI lawyer in Seattle) I am constantly looking for new ways to generate revenue. Like many other businesses, I don't necessarily have a lot of repeat business (I hope not at least). Every day I have to find new potential clients from the everyday man out there.

I found out rather quickly that there are two arenas I need to excel in to market effectively - online and offline. My online efforts include things like website optimization, starting a blog, and doing other things to get my DUI website noticed by Google. It also included an adwords campaign.

If you don't know what an adwords campaign is, it's basically an advertising campaign on Google. When people search for things Google takes that information and tries to put ads in front of them that are relevant to what they are looking for. A search for DUI attorney Seattle, for example, gets a bunch of attorney ads.

What I found out after a few months online ad campaigning didn't surprise me much. The stories about people skipping over these ads is mostly true. People know the ads are there and every day are becoming more and more conditioned to just skip over them (I am even that way). So, the clicks that you see are limited in number.

But, what I also found was that for what I was paying for the ads, it didn't take much business to pay for the ads and start making money. Essentially, in my line of work as a DUI defense attorney, it only took one client a month to pay off and make a profit off the adwords ads.

In the end, I think whether or not adwords ads will work for your business depends on the type of business you are in. If it is a trade that gets a lot of internet searches, is not well known throughout the community (many people don't know criminal attorneys, for example), and you can get eyeballs on your ads, they can be beneficial. Like a guy I know told me, "You don't have to make all your money there, you just don't want to lose money.

About the Author

Learn more about finding a great Seattle DUI defense attorney. Stop by our site where you can find out all about DUI charges and what we can do for you.

Comments

Add Comment