Beginner's Guide to Launching a PPC Campaign

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by: Marian J. Stewart
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Word Count: 484
Date: Thu, 26 Nov 2009 Time: 7:41 PM
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The popularity of pay per click marketing has been steadily increasing among business owners. Unlike organic search rankings, which take time to develop, pay per click advertising can place your business on top of search engine results immediately.

Google adwords may seem expensive to some, however, it can get target leads into your website. Below are some guidelines for starting on Pay Per Click campaign.

Step 1: Allocate a budget. Pay per click programs have an option to set a daily budget. Use this option to make sure that you'll only spend what you can afford. Set an initial low budget, just to test your market and check what types of people you are attracting. You can also put in a lot of money, launch several ads and select which ads perform the best.

Step 2: Decide what type of risks you are willing to take. Boris Mordkovich, author of the book "Pay Per Click Search Engine Marketing Handbook" points out that PPC advertising with the major search engines is a less risky endeavor than conventional marketing campaigns, but certain search engines will offer you a higher return on investment than others. The ones that do offer a higher ROI may cost you more, so you need to decide beforehand what types of risks you are willing to take.

Step 3: Choose your keywords. There are many free online tools that you can use to discover the most relevant keywords for your market. Keywords are the backbone of every pay per click campaigns. Selecting the wrong keywords can be disastrous to your campaign so you need to spend some time to make sure that you get the right keywords. Aside from keyword research, you may have to do A - B split tests to select a winning list of keywords.

Step 4: Reviews your reports. Most pay-per-click search engine advertising campaigns offer real-time reports of your campaign, which means you can find out what is working ? and what isn't ? relatively easily. These reports will give you an overview of the number of clicks for a certain keyword or keyphrase, what time of day the ad was clicked, and if you have an analytics program enabled, whether that click led to a sale.

Step 5: Fine-tune your ads. After reviewing the reports and finding out what worked for your campaign, you can stop paying for the keywords that bought in little to no traffic, and focus your efforts on the keywords that offer a better return. Once you have this list of keywords, you can start creating compelling and unique ads, and deciding which markets and locations the ads should appear in.

The secret behind every successful Google Adwords campaign is through optimizing your campaigns by testing and tweaking. These five steps provide a basic blueprint that anyone can follow to create an effective Pay-per-click campaign.

About the Author

Marketing with Google Adwords is a powerful technique that most websites can use to find more sales. Writing quality Google Ads is one of the most important skills to have when using Adwords - and there are many good training guides available online.

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