If you own a small business and have a website that drives local traffic, you should pay close attention to the news about Google's new search engine called: Caffeine. As part of the pre-launch research, Google has made available a sample of their new search engine for testing purposes. Check it out at http://www2.sandbox.google.com/ (just copy and paste that url into your browser).You should definitely take the time to search for the keywords you are targeting, and see if there are significant ranking changes.
My early testing revealed that many of the keywords my local Redding Search Engine Optimization business is optimized for were negatively effected. The top spots were almost always given to Web 2.0 listings like Facebook, Digg, and Ezine Articles. This is important for you to know because Caffeine is coming soon.
To be sure to take advantage of this new trend you will have to incorporate these web 2.0 strategies into your SEO efforts. Creating unique content on these websites is going to benefit your business today and in the future when Caffeine goes live.
Begin posting content on web 2.0 vehicles like:
* Hub Pages
* Blogspot
* Weebly
* Scribd
That is a short list, but you get the idea. If you start building incoming links from sites like these you will build authority trust for today's Google search engine, and you just might grab high rankings for the new Google Caffeine search engine. Either way its a win-win for your web presence.
You should also put into effect a plan for building links to the web 2.0 content that you create. This will give them more ranking power and begin to drive traffic from members of these sites as well. Traffic diversity will be very important in the near future.
One thing that will definitely stay unchanged from this new search engine is Pay Per Click Marketing. You can effectively compete on the first page even when Caffeine goes live. If you are already using Adwords as a traffic source the you should start building your keyword base to drive extra traffic. If you don't, now would be a great time to add it to your traffic arsenal.
About the Author
My company Quantum SEM specializes in Redding Search Engine Optimization and Search Engine Marketing. If you are in far Northern California click one of these links to fill out our free website evaluation. We can build a plan to take full advantage of the time before Google Caffeine goes are. Quantum SEM is the leader in Redding SEO and Chico Seo services.
