How Pay Per Click Advertising Really Works

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by: John Rivers
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Word Count: 486
Date: Mon, 29 Jun 2009 Time: 8:21 AM
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Organising keywords, as far as PPC (pay per click advertising) is concerned, can be broken down into three parts.

1. Compile a list of relevant keywords 2. Use them correctly in your Google ads 3. Manage your campaign with the right adwords software

By the time we get to part three we will need software to manage our PPC campaign and there is nothing finer than the wonderful Ad Grenade.

So, stage one, let's get together a list of relevant keywords without spending a dime !

There are some first class keyword research tools out there and the good news is that two of the best are free, namely Traffic Travis and Google's own, excellent, 'Keyword Tool External'.

Perhaps you are just beginning your online career or are on a budget, then I urge you to only use these free tools to begin with.

How To Compile A Large list Of Relevant Keywords - FREE

From the top of your head make up a list of keyword phrases that you are sure must be relevant - keep it 'tight' - 'Bees', 'Honey Bees', 'Bee Keeping', 'How To Keep Bees' etc. Type these into the normal search bar on the Google home page, a drop down menu will suggest more phrases.

Now put the whole lot through the 'keyword finder' in Traffic Travis and send everything T.T. has found to the 'sorter', where you will cut out duplications, phrases shorter then two words or longer than ten and any phrase that includes 'free'. You are looking for buyers not those just after freebies. Download your this list to your Notepad or some other kind of *.txt file where you will eliminate all inappropriate phrases.

At this point we load the entire list into Google's 'Keyword Tool External' and click the 'Get Keyword Ideas button, then add any extra keywords, that Google has suggested, to the list. When you download your list to a text file you will discover that it is arranged alphabetically.

Now sort this list into little groups of very closely matching keywords. You must understand how important this is, the keywords that your ad represents must both appear on the page the ad is pointing to and reflect what the page is about.

There isn't space here to go into a lot of detail on how to use the two tools I have mentioned, however, I think the Google tool is almost self explanatory and Traffic Travis has some very good tutorials.

In other articles I will describe how I use keywords within a campaign and how to manage the campaign itself. When you get to stage three it will become all too clear why, without some kind of adwords software, this whole system would be impossible to manage.

John Rivers

About the Author

John A. Rivers has lots more inside secrets about pay per click advertising, including the necessity for the top adwords keyword tool out there..

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