Pay Per Click Keyword Tips " PPC Management Success!
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by: Anthony Flores
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Word Count: 373
Date: Thu, 27 Aug 2009 Time: 10:01 AM
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Doing effective keyword research is critical to the success of any PPC Campaign. But done correctly, it can be very time consuming & tedious. How can you do it faster and more efficiently? There are many great tools that you can use.
Wordtracker (www.wordtracker.com) and AdWord Accelerator (www.wordtracker.com) are good at giving you analysis on finding the most competitive keywords in your marketplace. It will give you bid price estimates, search volume, and help you single out the best performing ads. Adword Analyzer (www.adwordanalyzer.com) and Keyword Analyzer (www.keywordanalyzer.com) are other complimentary tools that will help you with other aspects of PPC Management.
These are the best ways to take your adwords to the next level. You have the adwords from your tools, now here are some tips that will give you ideas on hidden gems that will make you money!
Search for Synonyms of your starting list. Use word processing programs or the internet to get other ideas. Some people say tissues, others say Kleenex. You need to cover all of these to make sure you are capturing all search " And to see if one variation performs better than another. www.LexFN.com is a useful web site that is an elaborate thesaurus.
Brand names (like Kleenex) can be good, but come with their own set of problems. Google has had legal problems by allowing Adwords users to bid on trademarks, and trademarked names. Bidding on magazine names, names of companies, associations, famous people and famous places might be related to your product, so they can be effective. However, do not use the trademarked name in the Ad itself. That can get you in trouble with Google AND the other company.
The most overlooked area of keywords is the misspellings of them. Not only are they cheaper than the correct spellings, but they often have a higher click-through percentage than the correct spelling! If misspellings are not a part of your regular keyword strategy, then they should be.
These ideas will help make your keyword research more thorough and complete. Plus, with these tools, it will take you less time to do it right!
About the Author
Anthony Flores with Highconvertingmedia.com is an expert adwords management consultant that specializes in ppc management.
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