Pay Per Click Marketing - How it Started

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by: Sean Galusha
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Word Count: 401
Date: Thu, 2 Jul 2009 Time: 3:40 AM
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Since pay per click marketing has been known to the online world, it has become an attractive tool for business owners to advertise their products, and for those who want to make money from their websites.

But what does it mean to engage into pay per click marketing, and how did it came into being?

The popular search engine Google may have successfully adopted the pay per click concept in its advertising tools, but the idea of pay per click was not theirs. It was actually introduced by the founder of Goto.com, Jeff Brewer. He started to implement the pay per click concept although it was not yet known as pay per click back in 1998 when the idea came out. It was later renamed to Overture and later became Yahoo! search marketing.

When the idea of the pay per click system came out in 1998, it took Google two years to adopt the concept into their programs, and finally in 2000, Google Adwords came to life. It was Googles' marketing tool that uses the idea of pay per click. However, it used impressions at first. The full adoption of the pay per click idea only occurred in 2002.

But what does pay per click marketing mean?

Pay per click is a tool that is used to advertise products, services as well as websites on the internet. If you are a business owner, pay per click allows you to promote your product and your business site through various ad spots in the search engine and in the many websites in the internet.

However, pay per click marketing does not just end in posting an ad on a website. The impact of that ad to your business may be difficult to measure, thus pay per click focuses on the idea that the business owner only pays for the advertising cost when a potential customer or an interested online user is interested in the ad, clicks it and is being redirected to the business' website.

Like in the usual advertising where companies and businesses pay for an advertising cost when they place their ads on certain medium like Television, radio or print, pay per click also involves an advertising cost but it is more reliable because you only have to pay when potential customers are interested in your ad and click them.

About the Author

Author Sean Galusha is the founder and CEO of Localize Internet Marketing, a Local Internet Marketing. The team of experts at Localize Internet Marketing strive to deliver targeted local results to their clients through the use of Internet marketing techniques such as Local Internet Marketing Services.

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