PPC Software = Pay Per Click Profits !

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by: John Rivers
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Word Count: 708
Date: Thu, 9 Jul 2009 Time: 9:54 PM
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The world is divided into 2 kinds of players when it comes to pay per click advertising, namely, the successful and the those that only contribute to Google's profits !

At dawn (sometimes before), across the world many thousands leave their beds, do they dress first, perhaps visit the bathroom, no they head for their PC's. First the Google home page, then 'advertising programs', followed by 'Google Adwords', followed by - disappointment as, once again, they discover the sales column empty and the cost one full !

In truth they have turned their Adwords account into the Las Vegas of the internet, lots of money in, very little out. In the PPC ocean only the professionals have a chance of avoiding the sharks and getting to the island of profit. Considering the fact that around 90% of online businesses don't make it past the first 3 months I can't imagine that, for most, PPC advertising is any more successful.

You will find, on my website and across the web, articles where I have gone into, in detail, keyword list creation and how to compose the ads themselves, but no room for that here. However I will mention once more the need for a large list of keywords - please note that I do not mean that you should be bidding on all of these keywords from day one unless you have an unlimited budget. Far better, in my opinion, is to start by having two hundred, or less, ad groups 'live' and slowly using more from your list when you have decided to close down some of those that are not producing sales.

To give a real life example, I recently put up a campaign consisting of more than 4,000 ad groups, with only 200 of them appearing on the web, as keywords failed to perform they were deleted and another from the main list taking their place. Once up there, these large campaigns are, for reasons we don't have time to go into here, easier to manage but that poses the question is 'is it possible to put together such a campaign in less than a week ?'

It can't be done manually, if you don't want to scramble your brain, the only answer is PPC software that can cope with the whole operation. Having 'seen the light', the next job was to track down software that could do everything I needed it to and in a way I could easily understand.

After a lot of research it came down to two outstanding examples of PPC software, both of which ticked all the boxes.

1. Handle keyword lists of any size.

2. Give every single keyword some sort of tracking code so I could figure out which produced sales and which should be ditched.

3. Could place two versions of an ad within every ad group so that I could see which performed best

4. Make the keyword, where possible, the headline of the ad.

5. Where the keyword was longer than Google's maximum of 25 characters, substitute a default headline, automatically, that had been prepared in advance.

6. 'Explode' the whole campaign so that it could be loaded directly into Google's Adwords Editor in minutes without any fuss.

7. Very clear tutorials and an excellent help desk

The first product I looked at was $399 and the second $147 and while I never like to pay more than I have to that big price gap might, I felt, mean a big quality gap.

With credit card trembling I bought the $147 product, after all it did have a rock solid money back guarantee. I used Ad Grenade once and was hooked, it worked beautifully and for someone as technically challenged as me that's saying something.

Making real money online when PPC advertising is used can only be achieved by tightly controlling large campaigns and that can only be realized by adding top quality PPC software to the mix. As someone who uses Ad Grenade for all my campaigns and can't imagine how I could manage without it, I urge you to, at the very least, watch a demonstration of it in action.

About the Author

Author John Rivers has lots more information concerning ppc software, along with exact details of how he carries keyword research, writes the ads and even his bidding techniques. Also available is a valuable, yet free, 6 part course as well as a interesting, eye opening review of Ad Grenade, the only ppc software he uses, all at http://www.explodeppc.com

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