info-publishing.biz - Part 2

info-publishing.biz

Publishing for Profit With Articles, Blogs, & eBooks

The net generation: The kids are alright

Posted on | November 17, 2008 | No Comments

The times they are a-changin’

WORRIES about the damage the internet may be doing to young people has produced a mountain of books—a suitably old technology in which to express concerns about the new. Robert Bly claims that, thanks to the internet, the “neo-cortex is finally eating itself”. Today’s youth may be web-savvy, but they also stand accused of being unread, bad at communicating, socially inept, shameless, dishonest, work-shy, narcissistic and indifferent to the needs of others.

The man who christened the “net generation” in his 1997 bestseller, “Growing Up Digital”, has no time for such views. In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In “Grown Up Digital” he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that “something is happening here, but you don’t know what it is”, yet now find that they are clueless about the revolutionary changes taking place among the young. …

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Category: Marketing, News, Views

The net generation: The kids are alright

Posted on | November 17, 2008 | No Comments

The times they are a-changin’

WORRIES about the damage the internet may be doing to young people has produced a mountain of books—a suitably old technology in which to express concerns about the new. Robert Bly claims that, thanks to the internet, the “neo-cortex is finally eating itself”. Today’s youth may be web-savvy, but they also stand accused of being unread, bad at communicating, socially inept, shameless, dishonest, work-shy, narcissistic and indifferent to the needs of others.

The man who christened the “net generation” in his 1997 bestseller, “Growing Up Digital”, has no time for such views. In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In “Grown Up Digital” he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that “something is happening here, but you don’t know what it is”, yet now find that they are clueless about the revolutionary changes taking place among the young. …

Category: Marketing, News, Views

The net generation: The kids are alright

Posted on | November 17, 2008 | No Comments

The times they are a-changin’

WORRIES about the damage the internet may be doing to young people has produced a mountain of books—a suitably old technology in which to express concerns about the new. Robert Bly claims that, thanks to the internet, the “neo-cortex is finally eating itself”. Today’s youth may be web-savvy, but they also stand accused of being unread, bad at communicating, socially inept, shameless, dishonest, work-shy, narcissistic and indifferent to the needs of others.

The man who christened the “net generation” in his 1997 bestseller, “Growing Up Digital”, has no time for such views. In the past two years, Don Tapscott has overseen a $4.5m study of nearly 8,000 people in 12 countries born between 1978 and 1994. In “Grown Up Digital” he uses the results to paint a portrait of this generation that is entertaining, optimistic and convincing. The problem, he suspects, is not the net generation but befuddled baby-boomers, who once sang along with Bob Dylan that “something is happening here, but you don’t know what it is”, yet now find that they are clueless about the revolutionary changes taking place among the young. …

Category: Marketing, News, Views

Face value: Portal of doom

Posted on | November 17, 2008 | No Comments

Yahoo!’s Jerry Yang, a nice person and a pioneer of the web, must go

NOBODY would have been surprised if he had pulled out. Hours before Jerry Yang of Yahoo!, one of the world’s largest internet companies, was due to appear on the stage at an industry conference in San Francisco on November 5th, a big part of his firm’s strategy disintegrated. But Mr Yang gamely turned up at the Web 2.0 Summit nevertheless, and in his gentle and polite way tried to explain how it had all gone so wrong. This has been a “pretty amazing year”, he said with understatement. But he couldn’t quite bring himself to admit that he had made a mistake in June 2007 by taking over as chief executive of the firm that he and his friend David Filo had founded in 1994, at which they had since held only the tongue-in-cheek titles of “chief Yahoos”. Yet a mistake it clearly was, and it is time for Mr Yang and Yahoo!’s shareholders to say so.

At the time Mr Yang thought that he could, through sheer passion for his creation, revive the ailing company. He had been one of those who, during the dotcom depression, invited a Hollywood mogul, Terry Semel, to run Yahoo! and turn it into a media company. Both Mr Semel and Mr Yang, however, missed the significance of a new rival, Google, even though Messrs Yang and Filo had helped Google’s two founders—all four had been graduate students at Stanford—to get started only a few years earlier. …

Category: Marketing, News, Views

Face value: Portal of doom

Posted on | November 17, 2008 | No Comments

Yahoo!’s Jerry Yang, a nice person and a pioneer of the web, must go

NOBODY would have been surprised if he had pulled out. Hours before Jerry Yang of Yahoo!, one of the world’s largest internet companies, was due to appear on the stage at an industry conference in San Francisco on November 5th, a big part of his firm’s strategy disintegrated. But Mr Yang gamely turned up at the Web 2.0 Summit nevertheless, and in his gentle and polite way tried to explain how it had all gone so wrong. This has been a “pretty amazing year”, he said with understatement. But he couldn’t quite bring himself to admit that he had made a mistake in June 2007 by taking over as chief executive of the firm that he and his friend David Filo had founded in 1994, at which they had since held only the tongue-in-cheek titles of “chief Yahoos”. Yet a mistake it clearly was, and it is time for Mr Yang and Yahoo!’s shareholders to say so.

At the time Mr Yang thought that he could, through sheer passion for his creation, revive the ailing company. He had been one of those who, during the dotcom depression, invited a Hollywood mogul, Terry Semel, to run Yahoo! and turn it into a media company. Both Mr Semel and Mr Yang, however, missed the significance of a new rival, Google, even though Messrs Yang and Filo had helped Google’s two founders—all four had been graduate students at Stanford—to get started only a few years earlier. …

Category: Marketing, News, Views
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